Create content that connects with your audience, outperforms your competitors, and delivers results.
Evaluate competitor content and identify success profiles.
Understand the topics, the frequency and types of media that will connect you most effectively to your target audience. Use Pi to predict future topic trends, and discover where the highest value opportunities reside.
Plan the types of content needed to achieve required performance: pages, images, videos etc.
Diarise the rollout based on seasonal, single-event or evergreen topics. Use historical volume data to see patterns. Set campaign goals based on business KPIs and competitor benchmarks.
Understand how search-friendly your content is and how simple tweaks give you more visibility.
See how quickly your new content performs with daily metrics. Use insights to connect to social and PR teams and maximise performance, whether being first to market or competing for high volume terms.
Measure the success of your content strategy on a campaign level.
Report results to the wider business with understandable commercial, traffic and Share of Voice metrics. Understand and record the elements behind a successful roll-out, then replicate them for future campaigns.
At Pi we believe in organisational buy-in, where multiple departments and job roles can see clear KPI value from our content marketing platform or report.
We’re the only search intelligence and SEO platform on the market to offer four tracking frequencies – allowing you to get the breadth and depth of data that’s right for you.
"Pi is one of the best tools I have ever come across for helping with analysis, and I would recommend it before any other tool I have been exposed to."
Publishing | Audience Growth
…with Pi’s enterprise platform.