How are your marketing and advertising campaigns impacting the demand for your brand? Measure the search demand for your brand online to spot trends, competitor movement, and share of voice.
There are over 6 billion daily searches conducted globally on Google. Pi categorises and maps these searches to help your brand identify new opportunities to connect to customers, be it through competitor benchmarking, content creation, or new product analysis.
Set editorial plans globally by identifying market-specific trends, and communicating optimisation techniques to local markets. Plan for product launches by identifying the relevant advertising partners, and key topics to give you the highest share of visibility.
Implement your content plans with the right timing, and the right content type to maximise performance. Analyse performance on a daily basis to ensure you are optimising your brand message across every touchpoint.
Evangelicise search data and performance throughout your business. Connect to your reporting stack through Pi Sync. Showcase the commercial benefits of connecting to your customers through search.
At Pi we believe in organisational buy-in, where multiple departments and job roles can see clear KPI value from our content marketing platform or report.
We’re the only search intelligence and SEO platform on the market to offer four tracking frequencies – allowing you to get the breadth and depth of data that’s right for you.
"While we know there is a huge value for our clients in better leveraging search data, without the support from PiDatametrics we would have struggled to untap the opportunity. They have walked us through the basics, trained us on the importance of the metrics and how the platform works, and are always on hand to chat things through."
Brand consultancy I Strategist
…with Pi’s enterprise platform.